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The Logo

Bare Mountian clothing's logo is made to be used in different ways. The first idea was simply a mountain and the word text under it (see down the page). However, this idea wasn't working in some clothing mockups. The idea for this logo was much simpler and could be identified easily. The bear is very geometric but also iconic without looking like other logos. 


The Colors

The colors used for the logos are very simple and organic. The primary logo is black and white, however, there is a need for them to be in color. I chose to use brown, orange, light gray, and blue as the secondary colors. I chose these colors because of the lack of use I found in other brands. 


Website design

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​Alternative designs

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